hpi - external relations



External Relations certificate (select up to four of the five sessions)

Who should attend: executive directors, area managers, those who interact with the public and media, and those wishing for greater responsibility in their organizations

You may find use for the External Relations class series if you are speaking at conferences, representing your agency in public meetings, or handling media relations – whether routinely or in a crisis. These classes prepare you to speak confidently and on point.



Seven Secrets to Quick and Engaging Speechwriting

Who should attend: executive directors, area managers, those who interact with the public and media, and those wishing for greater responsibility in their organizations

Ideas about your presentation are swirling around in your head. In this fast moving, entertaining session, learn how to organize your thoughts with your audience in mind. You'll get a process that you'll use every time you have to make a presentation or even speak up at a meeting. You'll gain seven ways to pep up your presentation and engage your audience so they don't stop listening before you stop speaking.

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Public Speaking: Delivering Your Message Effectively

Who should attend: executive directors, area managers, those who interact with the public and media, and those wishing for greater responsibility in their organizations

An excellent follow-on to "Seven Secrets to Quick and Engaging Speechwriting," this session will actively engage participants in practicing important aspects of public speaking. Exude confidence from your introduction to your conclusion. You will gain tools to calm the physiological stress of public speaking and mnemonic tricks to be sure you never lose your place. Your presentation will benefit from the skills taught, bringing clarity and credibility to your message.

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Working with the Media

Who should attend: executive directors, area managers, those who interact with the public and media, and those wishing for greater responsibility in their organizations

Media attention can arise at the most unwelcome of times. Be prepared by attending this session, where you will learn tips for effective and appropriate media engagement from public relations professionals.

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Crisis Communications

Who should attend: executive directors, area managers, those who interact with the public and media, and those wishing for greater responsibility in their organizations

Certain types of communication are critical to emergency management. Attend this session to learn how to communicate internally to staff and clients, while appropriately managing the questions and needs of external parties.

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Project Management: an agile approach

Who should attend: Anyone managing project teams and/or vendors for multi-faceted, long-term projects

It is easy for long-term projects to lose focus and momentum, especially when project teams involve cross-department procedures or external vendors. You need a clear path forward, good organization, and great tools.

 Attend this class to learn how you can keep the vision alive and sustain the group's cohesion. You will gain a framework and tools for focusing, organizing, and coordinating the information needed to bring your projects to a successful conclusion.

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