Facebook Users “Like It Forward” to Raise $2,500 for Energy Outreach Colorado
Megan Herrera, CHFA
(DENVER) - With the click of a button, supporters on Facebook helped Colorado Housing and Finance Authority (CHFA) donate $2,500 to nonprofit Energy Outreach Colorado. The donation was the result of a month-long Facebook campaign CHFA promoted called "Like It Forward", which invited Facebook users to "like" and "share" weekly energy efficiency tips posted to its page. CHFA donated $1 for every "like" and $5 for every "share" of each post, in addition to $10 per each "like" to CHFA's Facebook page.
Struggling to afford home energy costs is an issue many Coloradans face. According to a recent five-year survey, more than 118,000 Colorado households with annual incomes at or below 50 percent of the Federal Poverty Level pay 21 percent of their income toward energy costs, compared to the 6 percent that is considered affordable.
"Coloradans are fortunate to benefit from the work CHFA does to support stable, affordable housing in our communities and we greatly appreciate its support of home energy needs for low-income Coloradans," said Skip Arnold, executive director at Energy Outreach Colorado.
Like It Forward 2016 was promoted from November 29 through December 19 on Facebook, Twitter, CHFA's website, and in various CHFA communications.
"In order to help Coloradans achieve housing stability, we cannot only focus on the costs of housing, but must also work to ensure that other basic costs of living such as home energy, healthy food, and transportation are within reach. CHFA is pleased to support an organization like Energy Outreach Colorado, which does outstanding work statewide to help thousands afford home energy," said Cris White, executive director and CEO of CHFA.
Energy Outreach Colorado is a nonprofit organization that helps low income Coloradans afford home energy and improves the energy efficiency of nonprofit and affordable housing properties.
About Colorado Housing and Finance Authority (CHFA)
CHFA strengthens Colorado by investing in affordable housing and community development. Created in 1973 by the Colorado State Legislature, CHFA invests in loans to low- and moderate- income homebuyers through our network of participating lenders, and makes loans to affordable multifamily rental housing developers and small and medium sized businesses. CHFA also provides education and technical assistance about affordable housing and economic development. CHFA is a self-sustaining public enterprise. CHFA issued debt is not the obligation of the state. For more information about CHFA please visit
www.chfainfo.com, call its Denver office at 1.800.877.chfa (2432), or its Western Slope office at 1.800.877.8450.
About Energy Outreach Colorado
Energy Outreach Colorado raises funds to help low-income Coloradans afford home energy and remain warm and safe in their homes. Established in 1989, Energy Outreach works with partner assistance organizations, vendors and subcontractors across the state to provide energy bill payment assistance, emergency home furnace repair, weatherization services, energy efficiency grants for affordable housing and nonprofit facilities, energy education, and advocacy on behalf of low-income energy consumers.