marketing email templates for you


​Get the attention of homebuyers and your professional partners with these two new email templates exclusively for CHFA Participating Lenders.

​email ​​​​​​​​​template 1: Lender-to-Consumer

Show your customers you can help them with CHFA’s 5 percent up-front assistance programs.
​​ Personalize by adding your own information! Learn how below. ​

email ​template 2: Lender-to-Realtor

Spread the word to your realtor network that you offer up to 5% assistance to help their customers.

Personalize by adding your own information!​ Learn how below. 

instructions for use

​Click on the preferred mode of delivery to "jump" to the correct instructions.
 

sending from personal email (i.e., microsoft outlook)​

  1. Click on the HTML link below for the email template of your choice. The document will open in your Internet Explorer browser window, like a website.​
  2. Using your cursor, click and drag from the top left to the bottom right corner to highlight the entire template/table, then release. Copy by holding down the Ctrl key and hitting the “C” key (if you are using an Apple computer, you will hold down the Alt key and hit the “C” key). The message is now ready to be pasted into a new email to send out.
    • Open a new message in your email. Place your cursor in the body of your email, and paste the template in by holding down the Ctrl key and hitting the “V” key (again, if you are using an Apple computer, you will hold down the Alt key and hit the “V” key).
    • You have a couple options for listing your contact information:
          • You can use your standard signature block, if applicable. Simply delete the line at the bottom of the template that says, “Insert contact information and logo here.”
          • Or, if you don’t have a signature block, delete the line at the bottom of the template that says, “Insert contact information and logo here,”  and type your contact information—name, company name, title, phone, lgog, etc.)

        Please note: The only editable part of this email is the bottom where you can insert your contract information and logo. Please do not change the formatting of the template or add other information as it changes the template and may not work correctly.

    • ​​In​​sert a subject in the Subject Line. Suggestions include:
          • Consumer template
            • Grant yourself freedom from rising rents
            • Get a CHFA Down Payment Grant
            • Up to 5% assistance available for homebuying
            • Get down payment assistance, and never pay it back
          • Realtor template
            • I have assistance programs for your customers
            • I offer a Down Payment Assistance Grant for up to 3%
            • Up to 5% assistance available for homebuyers
    • Y​our email is ready to send!

    Sending from an email marketing tool (i.e., Contstant Contact, Mail chimp, etc.)

    1. Click on the Image link below for the email template of your choice.​ The image will open in your image previewer or you may be prompted to save it before you can open it.
    2. Save the image to a designated location.
    3. Upload the image to your email marketing tool images folder.
    4. Insert the image into your newsletter/announcement layout and resize proportionately by holding the shift key while clicking and dragging the ​corner of the image.
    5. You will not need to add any contact information, since the template you placed it in already includes your contact information.
    6. Insert a subject in the Subject Line. Suggestions include:
        • Consumer template
          • Grant yourself freedom from rising rents
          • Get a CHFA Down Payment Grant
          • Up to 5% assistance available for homebuying
          • Get down payment assistance, and never pay it back
        • Realtor template
          • I have assistance programs for your customers
          • I offer a Down Payment Assistance Grant for up to 3%
          • Up to 5% assistance available for homebuyers
    7. ​​​​Your email is ready to send!

      ​​CAN-SPAM Act guidelines – protecting your business​​​

      In order to comply with the CAN-SPAM Act, email marketing legislation, only send these emails to individuals who have agreed to receive emails from your organization. As required by the CAN-SPAM Act, please include an opt-out or unsubscribe option from your electronic messages that recipients may use.​

      This email contains an advertisement/solicitation from Colorado Housing and Finance Authority. CHFA does not lend money directly to consumers. CHFA partners with Participating Lenders to originate and underwrite CHFA mortgage loans. With respect to its programs, services, activities and employment practices, CHFA does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, or any other protected classification under federal, state, or local law.  Requests for reasonable accommodation, the provision of auxiliary aids, or any complaints alleging violation of this nondiscrimination policy should be directed to the Nondiscrimination Coordinator, 1.800.877.2432, TDD/TTY 303.297.7305, CHFA 1981 Blake Street, Denver CO 80202-1272, available weekedays 8:00am to 5:00pm.

      ​contact​​

      CHFA Home Finance​​ are ready to answer any questions you may have .​​​
      ​ ​ ​