marketing and cobranding

• • • chfa participating lender badges • • •

To help you represent yourself as a CHFA Participating Lender, we've created Participating Lender badges for you to use on any marketing or advertising materials that reference CHFA products.​

Email CHFA Marketing and Community Relations Division at to request a PL badge. The team is also available to help you integrate the badges into your marketing collateral if needed. Learn more about using the badges, how to reference program names, etc., in the CHFA Participating Lender Cobranding Guide​.

• • • product name service mark usage • • •

We ask that you use the appropriate service-marked term when referring to certain CHFA loan programs and products. View the list of CHFA program/product names​ that have been service marked with the Colorado Secretary of State. 

• • • Cobranded program flyers • • •

The marketing flyers below allow you to enter your contact information and have the CHFA Participating Lender badge built into the design. You can also request to have your company logo and a business photo inserted by contacting the CHFA Marketing and Community Relations Division at​​. To see a layout with a logo and image placeholder, view our sample flyer​.

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• • • email templates • • •

We also have free marketing email templates to help you market the CHFA DPA Grant and up to 5 percent assistance options. You can cobrand by inserting your contact information at the bottom of the template where indicated, or delete in lieu of your email signature.


Contact CHFA Marketing and Community Relations​ for additional information or assistance.