We were pleased to donate $4,043 to Sweet Dream in a Bag
, a local nonprofit that comforts children in poverty with gifts of brand-new bedding. The donation was the result of a three-week long social media campaign CHFA promoted called "Like It Forward", which invited users to "like" and "share" posts related to Sweet Dream in a Bag. CHFA donated one dollar for every "like" and five dollars for every "share."
Like It Forward is CHFA’s annual social media giving campaign to benefit nonprofit organizations in Colorado. Like It Forward 2017 benefits Sweet Dream in a Bag, a 501(c)3 nonprofit that provides new bedding to children in Colorado who are transitioning from shelters into temporary housing.
about "like it forward"
From November 27 through December 17, CHFA posted information, photos, and videos related to Sweet Dream in a Bag on its
Instagram pages. For each “like” the posts received, CHFA will donated $1 to Sweet Dream in a Bag. For each share, CHFA will donated $5.
did you know?
There are children who have never had a new comforter, pillow, or sheets to call their own. They live in difficult circumstances they didn’t choose to be in, and getting to choose their own new bedding empowers them, giving them comfort and a more stable, secure place of their own to sleep each night.
To put it into perspective:
Your participation in our Like It Forward campaign this year will help children in challenging living situations find comfort in their very own new bedding.
- More than 180,000 children in Colorado live in poverty.*
- Nearly 24,000 Colorado youth are homeless.**
- One out of three Colorado children live in a household that is housing cost-burdened, paying more than 30 percent of their income on housing expenses.*
On December 8, CHFA, Sweet Dream in a Bag, and Miles the Mascot from the Denver Broncos will be on site at CHFA to lead a packing event. CHFA staff will volunteer time to assemble 50 bedding packages, which will then be given to 50 children at a separate gifting event in December. Each gift package will include a brand new:
Be sure to tune in to our social media channels to see us in action! Like and share our posts leading up to, during, and after the event to maximize CHFA’s donation to Sweet Dream in a Bag.
- twin comforter;
- twin sheet set;
- twin fleece blanket;
- tooth brush and tooth paste;
- wooden toy;
- stuffed toy; and
- personalized story book.
*Source: U.S. Census Bureau 2011-2015 American Community Survey
**Source: Colorado Department of Education, 2015-2016 school year